Duravit AG

Duravit AG, based in Hornberg, Germany, sells bathroom ceramics, furniture and accessories, as well as entire wellness systems. Duravit is the leading German brand for designer bathrooms and has been convincing customers with top quality and a love for detail for 200 years. 

Initial situation

Today, Duravit is an international operating group with eleven production sites and 6.000 employees. Against the backdrop of advancing digitalization and the associated need for process automation, the company started looking for a software solution for its publication processes.

Automating publication processes – with mediacockpit 

With mediacockpit, Bertsch Innovation was able to provide a publication platform with PIM and DAM functions. Product-relevant information and media can now be managed centrally and prepared for different channels and purposes with just a few clicks. Publishing functions and workflow controls also ensure smooth publication processes and minimal time-to-market.

“With mediacockpit, we want to continue automating our publishing process in the future. We place very high value on flexible design options and scalability.” (Stefan Kuderer, Duravit).