Mercedes-Benz Customer Solutions GmbH

Mercedes-Benz Customer Solutions GmbH is a subsidiary of Daimler AG based in Stuttgart-Vaihingen. The company, which has around 300 employees, is involved in the development and sale of original accessories and collection products for the Mercedes-Benz, Smart, Mercedes-AMG and Mercedes-Maybach brands.  

Initial situation

Given the ongoing digitalization, Mercedes-Benz Customer Solutions needed support in optimizing its internal as well as external product communication. What the company and its business partners lacked was a central system for product information and media management. The added value from the existing assets turned out to be low under the given circumstances.

Streamlined communication and publishing – with mediacockpit 

With mediacockpit, Bertsch Innovation was able to provide a marketing platform with PIM and DAM functions that can be integrated into any dealer systems via API interfaces. Product-relevant information and media can now be managed centrally and prepared for different purposes and channels. Prefabricated templates and automated publication sections ensure consistent and target group-oriented market appearances.