Customer Stories

Mercedes-Benz Customer Solutions GmbH

MBA Customer Story
Mercedes-Benz Logo



Use Case:

Efficient communication and publishing – with mediacockpit

Mercedes-Benz Customer Solutions GmbH is a subsidiary of Daimler AG based in Stuttgart-Vaihingen. The company, which has around 300 employees, is involved in the development and sale of original accessories and collection products for the Mercedes-Benz, Smart, Mercedes-AMG and Mercedes-Maybach brands.  

Registered Users

Initial situation

Given the ongoing digitalization, Mercedes-Benz Customer Solutions needed support in optimizing its internal as well as external product communication. What the company and its business partners lacked was a central system for product information and media management. The added value from the existing assets turned out to be low under the given circumstances.

Streamlined communication and publishing – with mediacockpit 

With mediacockpit, Bertsch Innovation was able to provide a marketing platform with PIM and DAM functions that can be integrated into any dealer systems via API interfaces. Product-relevant information and media can now be managed centrally and prepared for different purposes and channels. Prefabricated templates and automated publication sections ensure consistent and target group-oriented market appearances.

Samen meer bereiken

Wij geloven in de waarde van samenwerking en uitwisseling. Dit geldt zowel de projecten met onze klanten, waaruit we veel waardevolle inzichten genereren voor onze productontwikkeling, als voor ons groeiende partnernetwerk, waarmee we onze klanten ondersteunen bij hun digitalisering.