Populating various social media platforms with comprehensive product information, effective media content, and contextualized marketing texts is a complex and demanding task. To accomplish this efficiently and successfully, a product content management system is required that is capable of managing the individual product data and digital assets as well as the respective derivatives and the final content in a structured manner. The content must then be delivered in a channel- and target group-specific manner. Bertsch Innovation has developed a platform that meets these requirements under the guiding principle of a One-Stop Product Content Experience.
mediacockpit combines the disciplines PIM and DAM under one instance and makes all information and communication elements available centrally and networked. This enables product experiences to be created from a single source, which can then be automatically distributed to a wide range of channels, including social media platforms, online marketplaces, the company’s own website, the online store, or a mobile app.