What are the concrete advantages of networked product data?
Generally speaking, any networking of product-related content, as well as the processes surrounding its creation, maintenance, and delivery, helps marketing and sales teams do their jobs better and, above all, more efficiently. This is primarily because they save themselves the long search for suitable content and materials and have direct access to all the content available in the company that they need for communication.
In addition, product content can be made available quickly and easily for all relevant channels and delivered in a targeted and context-dependent manner with the appropriate channel management. This can significantly shorten the time-to-market and increase the conversion rate. Companies have the opportunity to react to changes and market events without much loss of time and as a result to secure a competitive advantage.
Finally, companies also benefit from delivering consistent product messages and as a result strengthening their own brand identity. Those who communicate on all channels, adapted but always with recognition value and unambiguously, increase their visibility and build trust and brand loyalty. This also increases the retention rate and as a result ensures long-term success.