In B2C, the quality of product data is primarily characterized by three criteria: Completeness, correctness and timeliness. In addition, the consistency of the product data must be maintained in all contexts. This aspect in particular represents a major challenge for many companies, especially if the product data is managed decentrally and in folder structures, and if many different marketing and sales channels have to be served. In B2B, there are additional industry-specific quality criteria that must be met to ensure smooth data exchange. These are the so-called data standards, which specify formats and rules for handling product data and are intended to help companies along the supply chain to cooperate with each other as efficiently as possible.
In order to be able to meet quality standards on all levels without having to use excessive resources, you need a single source of truth – in other words, a reliable data source for all employees and areas of application. With a PIM system that centralizes and standardizes the management, maintenance and enrichment of product data, you can establish such a data source in your company.