Especially in e-commerce, which requires products to be pushed to market quickly and for product communication to be adapted directly to the needs and wishes of the customer, workflow management plays a role that is crucial to success. There is no doubt that the lifecycle of a product involves extremely complex processes, often including many different departments and employees. To minimize time-to-market, everyone involved must have access to the information and files they require at all times while knowing which tasks need to be completed in which order.
Using a carefully structured and systematic workflow management system to define and regulate product communication processes, companies can easily ensure that their employees work together efficiently. This in turn has a positive impact on both time-to-market and the quality of product communication.