Customer Stories
Mercedes-Benz Customer Solutions GmbH
Mercedes-Benz Customer Solutions GmbH is a subsidiary of Daimler AG based in Stuttgart-Vaihingen. The company, which has around 300 employees, is involved in the development and sale of original accessories and collection products for the Mercedes-Benz, Smart, Mercedes-AMG and Mercedes-Maybach brands.
Initial situation
Given the ongoing digitalization, Mercedes-Benz Customer Solutions needed support in optimizing its internal as well as external product communication. What the company and its business partners lacked was a central system for product information and media management. The added value from the existing assets turned out to be low under the given circumstances.
Streamlined communication and publishing – with mediacockpit
With mediacockpit, Bertsch Innovation was able to provide a marketing platform with PIM and DAM functions that can be integrated into any dealer systems via API interfaces. Product-relevant information and media can now be managed centrally and prepared for different purposes and channels. Prefabricated templates and automated publication sections ensure consistent and target group-oriented market appearances.
Accomplish more together
We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.
