In online retailing, products simply can’t be seen in the same way as in a retail store. Online shoppers are therefore completely dependent on the product information provided. If this information is inadequate or deficient in any way, online shoppers quickly turn their backs on the product and the associated brand. After all, there are countless other suppliers and offers online, so there is no need to compromise when making a purchase decision.
For your path to becoming a successful e-commerce company, this means that you need to thoroughly test your product information, which includes both basic product data and editorially prepared product descriptions. Your product information is at its best when it is up-to-date, comprehensive, and also consistent across all touchpoints. To achieve this quality and maintain it over the long term, an inventory is essential. So start by identifying your data sources and describing the most important processes, roles, and responsibilities.