The consequence: Hardly any company today is still asking itself whether they need a PIM system. The question is rather: which approach is suitable for me? The vendor market is correspondingly diversified today. The same applies to the geographic strategy of the providers. While a few follow a global growth strategy, most listed providers focus on localized markets such as Europe or DACH.
Another differentiating feature is the technological focus. Some vendors focus exclusively on PIM with their solution, while others cover the entire product content life cycle. And yet others follow the approach of offering PIM and DAM in a comprehensive solution for product content management – such as Bertsch Innovation with mediacockpit, which combines the two components in one and the same system.
In addition to these fundamental decisions, the analyst firm sees a number of other factors according to which providers differ greatly from one another. One of these factors, to which The Group of Analysts sees growing importance, is the partner network. « Partnerships with complementary technology vendors are a massively underestimated success factor in the current PIM market, » says Temel Kahyaoglu, principal analyst and founder of The Group of Analysts.
The analysts also see weaknesses in the vendors’ marketing and communication strengths. Especially when it comes to taking a stand as a technology provider on contemporary thought leadership and innovation topics, The Group of Analysts sees clear potential for optimization. Bertsch Innovation is proud to have been named as one of the ten most successful providers in the listing in this respect.
« For us as a software provider, it is very important to give our customers orientation and to classify all these new topic areas for them and also to position ourselves « , says Johannes Kowalski, Head of Marketing at Bertsch Innovation, « so we have to observe every trend very closely – including those from adjacent software areas such as CRM or digital commerce – and comment on them from our perspective. »