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Product data management with artificial intelligence
Creative combination: AI and PIM
A new level in information technology has been reached with the development of artificial intelligence. Enormous advances in computing power, clever algorithms and the availability of large amounts of data have led to trend-setting achievements in AI research in recent years.
The potential uses of AI are enormously broad, and AI is now a component of numerous everyday applications. The current hype around ChatGPT in particular cannot be overlooked.
The integration of artificial intelligence into a PIM & DAM system also offers enormous opportunities in the area of product data and media management. The use of AI tools to structure enormous amounts of data ensures improved data quality and is becoming increasingly important. With the right base of structured, well-prepared data, AI can then automate specific activities that are part of a PIM’s task spectrum. This ensures transparent, quality-assured, time-optimized processes.
Example product classification:
Different companies use different attributes for the classification of their products. Maintaining them manually or via imported Excel lists is enormously error-prone and no longer economical once a certain amount of data is reached; speed is of the essence anyway. With the help of machine learning, an intelligent system can bring these attributes in context with each other.
Example translation management:
AI components supported translation tools of a PIM system just as effectively. Especially product texts and category texts of online stores are perfectly suited for AI-based translations, as they are usually short and not very complex. Whole texts or text fragments, text variants for different target countries are quickly and perfectly transferred into the desired language.
Example personalization strategy:
Customers expect recommendations that are precisely tailored to their needs. Thanks to AI, patterns in the behavior of consumers (= potential customers) are analyzed and used. This makes it possible to tailor content individually to each user in order to provide them with potentially interesting offers.
With data- and AI-driven technologies, Zalando already integrated new marketing activities in 2018 for an even more personalized customer approach. Tasks that were previously handled by humans, such as sending promotional emails, should be increasingly controlled by algorithms or artificial intelligence in the future.
All in all, the integration of artificial intelligence in PIM software promises freedom from errors, accuracy of fit, and speed, i.e., a significantly more efficient way of working, which is essential in order to survive in the market. Artificial intelligence will therefore be the top topic of the next few years in product data management and will be one of the fastest growing marketing technologies.
If you want to find out what AI can do in your specific PIM use case sign up for a free demo today!
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