With data- and AI-driven technologies, Zalando already integrated new marketing activities in 2018 for an even more personalized customer approach. Tasks that were previously handled by humans, such as sending promotional emails, should be increasingly controlled by algorithms or artificial intelligence in the future.
All in all, the integration of artificial intelligence in PIM software promises freedom from errors, accuracy of fit, and speed, i.e., a significantly more efficient way of working, which is essential in order to survive in the market. Artificial intelligence will therefore be the top topic of the next few years in product data management and will be one of the fastest growing marketing technologies.
If you want to find out what AI can do in your specific PIM use case sign up for a free demo today!