Strategic Market Fit: Manufacturers can use data insights to optimize their product range, increase long-term turnover, and ensure market relevance.

Customer-Centric Approach: Customer experience extends beyond product communication; market fit is equally essential. Modern software solutions enable manufacturers to offer products aligned with customer needs, leveraging data for granular control and effective segmentation.

Diverse Communication Channels: Manufacturers must adapt to the growing variety of digital channels, including online stores and marketplaces, to reach customers effectively and enhance the overall customer journey.