mediapublisherSo that your messages are heard.

Channel Management

All your channels in your control.

To consistently deliver your messages to all key channels – web, mobile, app or printyou need a flexible channel management system.

  • Communicate effectively online and offline
  • Personalized communication
  • Increased conversions

Equipped for the future

For many companies, product content is becoming more and more dynamic. New channels are constantly being added, while others lose their importance and sooner or later disappear altogether. Only those who manage and control all touchpoints centrally and independently can respond to changes at short notice.

  • Faster Time-to-Market
  • Personalize and customize product offerings
  • Higher cart value
image_Equipped for the future
image_Same same but different

Same same but different

The art of modern communication is to be consistent in messaging while speaking the language of your target audience. This means your product content must be the same in its core information, but precisely adapt to each channel in its own tone.

  • Strong brand identity
  • Best customer experience
  • Strengthen customer loyalty

Boundless communication

With mediapublisher, you can conveniently and reliably distribute your product content out of your PIM and DAM to all target systemswhether translation management, apps, print, websites, online marketplaces, social media or your online store.

  • Consistent product content across all channels
  • Control over all target systems
  • Increase in sales revenue
image_Boundless communication
image_Lightning fast time-to–market

Lightning fast time-tomarket

With effective channel management, you can provide your target audience with the necessary information quickly and easily. This means that your dealers, suppliers and customers always have the latest information on your product portfolio and you can also boost revenue at short notice.

  • Optimal support of all sales activities
  • High satisfaction among partners and customers
  • Control product content at every customer touchpoint

Your digital ecosystem

Take a holistic approach to digitization and choose mediacockpit, a system that fully integrates with your existing digital ecosystem. Whether managing image licenses or creative work in Adobe Photoshop and InDesign – with mediacockpit you always stay in the flow.

mediacockpit integrations

Product Content as a Service

Experience the benefits of Product Content as a Service

Delivering perfectly integrated product content is only half the battle. In today’s e-commerce environment, product content must be pushed out to the various touchpoints with consumers at the touch of a button.

icon_All Channels

All Channels


Higher Cart Value

icon_Shorter Time-to-Market

More Conversions

icon_Successful E-Commerce

Successful E-Commerce

icon_Consistent Communication

Consistent Communication

icon_Faster Responsiveness

Shorter Time-to-Market

The professional, proactive and pragmatic approach, the permanent availability and the short response and processing times, and especially the comprehensive expertise as a software manufacturer combined with additional services – implementation and support – still convince me today that we made the right decision with Bertsch Innovation.

Marc Dawert
PIM Program Manager, Axalta Coating System


Accomplish more together

We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.