Formanycompanies, productcontentisbecomingmore and moredynamic. New channelsareconstantlybeingadded, whileothers lose theirimportance and soonerorlaterdisappearaltogether. Onlythosewho manage and control all touchpointscentrally and independentlycanrespondtochanges at shortnotice.
Personalize and customize product offerings
Higher cart value
Same same but different
The artofmoderncommunicationistobeconsistent in messagingwhilespeakingthelanguageofyourtargetaudience. This meansyourproductcontentmustbethe same in itscoreinformation, but preciselyadapttoeachchannel in its own tone.
Strong brand identity
Best customer experience
Strengthen customer loyalty
With mediapublisher, youcanconveniently and reliablydistributeyourproductcontent out of your PIM and DAM to all targetsystems – whethertranslationmanagement, apps, print, websites, online marketplaces, social mediaoryour online store.
Consistent product content across all channels
Control over all target systems
Increase in sales revenue
Lightning fast time-to–market
Witheffectivechannelmanagement, youcanprovideyourtargetaudiencewiththenecessaryinformationquickly and easily. This meansthatyourdealers, suppliers and customersalwayshavethelatestinformation on yourproductportfolio and youcan also boost revenue at shortnotice.
Optimal support of all sales activities
High satisfaction among partners and customers
Control product content at every customer touchpoint
Your digital ecosystem
Take a holistic approach to digitization and choose mediacockpit, a system that fully integrates with your existing digital ecosystem. Whether managing image licenses or creative work in Adobe Photoshop and InDesign – with mediacockpit you always stay in the flow.
Experience the benefits of Product Content as a Service
Delivering perfectly integrated product content is only half the battle. In today’s e-commerce environment, product content must be pushed out to the various touchpoints with consumers at the touch of a button.
Higher Cart Value
The professional, proactive and pragmatic approach, the permanent availability and the short response and processing times, and especially the comprehensive expertise as a software manufacturer combined with additional services – implementation and support – still convince me today that we made the right decision with Bertsch Innovation.
PIM Program Manager, Axalta Coating System
Accomplish more together
We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.