Customer Storys

Alanko turns to AutomotivePIM for
more flexibility and efficiency

Alanko & AutomotivePIM: Success Story

Alanko GmbH has established itself as a renowned contact point for engine add-on parts in the aftermarket and is recognized as a professional manufacturer and supplier for purchasing cooperation and trade.

The third-generation family business supplies customers in over 50 countries worldwide with turbo chargers & professional kits, starters & alternators and air conditioning compressors.

Challenges and accomplishments

As a global supplier of automotive parts with a growing base of products and associated article data, Alanko was facing major challenges:

  • increasingly complex data management
  • 22,000 articles to be managed & continuously increasing number of articles

  • over 50 countries to be supplied worldwide

Due to the use of different exchange formats and manual distribution channels, these processes were error-prone and very time-consuming. In order to resolve this situation, Alanko turned to Bertsch Innovation and its AutomotivePIM for:

  • an integrated IDP interface to TecDoc
  • an enormous simplification of data import and export 

  • the simple connection of other systems to AutomotivePIM 

  • and other key factors.

Find out what challenges the company faced, the objectives set and the results achieved in our Alanko Customer Success Story.

Automotive Aftermarket e-paper

Highlighted e-paper

Digitalization in the Automotive Aftermarket (IAM)

Download the Automotive Aftermarket e-paper now and learn more about the daily challenges faced by manufacturers, workshops and service providers.

Accomplish more together

We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.