Digital asset management solutions manage media such as images, videos, audio or graphics files in different file formats and versions. This makes it possible to track changes, for example. Product images can be stored in different sections, dimensions, and formats, and can be routed out appropriately for each distribution channel. Since many different internal and external users often work with digital assets, DAM solutions also have sophisticated rights management that enables efficient workflows with maximum security and transparency.
Numerous interfaces intelligently integrate the central DAM with the existing IT landscape. For example, mediacockpit has interfaces to content management systems (CMS), online stores, Adobe Creative Cloud applications such as InDesign and Photoshop, and Microsoft Office PowerPoint. In this way, the DAM system becomes a central hub for all digital assets in the company – no matter where they are created, edited, or ultimately published.