Blog
Two Digital Pioneers Join Forces:
Bertsch Innovation and W&S Digitalagentur
form Strategic Partnership
Stuttgart / Esslingen, September 20, 2025 – W&S Digitalagentur and Bertsch Innovation announce their strategic partnership.
This partnership is built to strengthen collaboration with existing clients and drive new, future-focused initiatives that redefine product communication, media management, and digital marketing. Together, the companies will deliver innovative solutions that enhance brand impact, accelerate time-to-market, and create lasting value for customers.
It combines creative campaign expertise with advanced software technology. W&S Digitalagentur contributes impactful concepts, design, and digital communications, while Bertsch Innovation provides mediacockpit—a leading platform for Product Information Management (PIM) and Digital Asset Management (DAM).
The result is an integrated solution that seamlessly connects brand storytelling with enterprise system landscapes, empowering companies to achieve greater efficiency and deliver consistent brand experiences.
Voices on the Partnership
“The partnership enables us to offer the entire lifecycle of digital content – from data management to creative implementation – from a single source. Our customers benefit from more closely aligned processes, shorter communication paths, and a clear strategic direction.”
“This collaboration is a perfect example of what can be achieved when technology and creativity come together. Bertsch Innovation’s platform provides the powerful backbone for us to build upon, allowing our team to focus on what we do best: creating beautiful, functional, and effective digital experiences for our clients.”
Goals and Benefits of the Partnership
A central pillar of the collaboration is the use of structured product data as the foundation for effective, cross-channel product communication. This ensures marketing campaigns are consistent, up to date, and highly efficient.
A key advantage is that media content is directly linked to product information within the same system. This eliminates system breaks, guarantees that digital assets are always available where they are needed, and streamlines the daily work of marketing and sales teams.
The outcome: more efficient campaigns, faster execution, and a measurable contribution to revenue growth.
Focus Areas of the Partnership
- Deepening collaboration with existing customers
- Delivering integrated solutions for marketing and sales
- Aligning creative services with technical implementation
- Building joint offerings for new market segments
The partnership builds on a proven track record of collaboration and now advances toward even closer integration of both companies’ expertise. The shared goal is to help businesses design brand and product communications that are efficient, consistent, and channel-agnostic—ultimately delivering a seamless, end-to-end solution for digital content in today’s highly competitive environment.
About Bertsch Innovation GmbH
Based in Stuttgart, Bertsch Innovation provides the digital experience platform mediacockpit. The software combines PIM and DAM in a single solution, enabling companies from industry and commerce to centrally manage their product and media data—structured, connected, and efficient.
About W&S Digitalagentur GmbH
Headquartered in Esslingen, W&S Digitalagentur GmbH develops holistic communication strategies, creative campaigns, and digital solutions for medium-sized and large enterprises—with a focus on brand development, content marketing, and digital transformation.
Press contact
Bertsch Innovation GmbH
E-Mail: info@bertschinnovation.com
Web: www.bertschinnovation.com
W&S Digitalagentur GmbH
E-Mail: hello@wus.de
Web: www.wus.de
Highlighted Whitepaper
ePaper: Strategic Product Content Management with PIM & DAM
How to Optimize Product Content Management for Long-Term Success: Discover how to streamline your workflows with PIM & DAM. Our white paper offers actionable insights and proven strategies to help you build a scalable, efficient, and future-proof approach to product content management.
Accomplish more together
We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.
