Blog
Carl Brenninkmeijer Appointed Chief Commercial Officer (CCO)
at Bertsch Innovation GmbH
Stuttgart / Haarlem, 01. January 2026
Bertsch Innovation GmbH, a leading provider of PIM & DAM Software and AI solutions for product content management, data governance, and compliance, proudly announces the appointment of Carl Brenninkmeijer as its new Chief Commercial Officer (CCO).
Brenninkmeijer steps into the CCO role, bringing an extensive background in international business strategy, sales, and strategic partner ecosystem development. His proven track record includes driving massive revenue growth—with partner-driven opportunities increasing nearly 350% and generating over 80% of CARR—closing major international deals with global brands. He successfully established and reinforced partner ecosystems across the EMEA region and the APAC region, working with Software Vendors and Global System Integrators like Accenture, Deloitte Digital, Cognizant, and TCS.
„I am honoured to take on the role of CCO at Bertsch Innovation. Our teams possess an extensive, +20-year deep expertise in PIM, DAM, and critical industry classifications. This is a rare foundation of knowledge and dedication that will be the bedrock of our ambitious global expansion and the continued success of our clients.“
His commercial strategy is two fold: accelerating global expansion while significantly strengthening the local DACH market. By focusing on industrial & brand manufacturers and leveraging the solutions of Bertsch Innovation to manage product data complexity (e.g., handling 1M+ products and complex product relationships for clients). Bertsch Innovations solutions ensure a faster reaction, short time to market and compliance for customers.
Brenninkmeijer’s appointment will accelerate the execution of this strategy, ensuring clients benefit from a consistent brand and competitive advantages across all sales channels.
„We are thrilled to welcome Carl Brenninkmeijer as our Chief Commercial Officer. His profound expertise in scaling international sales and building highly effective partner ecosystems across EMEA and APAC is exactly what Bertsch Innovation needs for our next phase of global growth. Carl’s commercial vision and strategic approach will be fundamental in maximizing the value we deliver to our customers in the DACH market and around the world.“
About Bertsch Innovation GmbH
For over 20 years, Bertsch Innovation has supported manufacturers globally with complex PIM and DAM solutions, completing over 1,300 primary client projects.
Highlighted Whitepaper
ePaper: Strategic Product Content Management with PIM & DAM
How to Optimize Product Content Management for Long-Term Success: Discover how to streamline your workflows with PIM & DAM. Our white paper offers actionable insights and proven strategies to help you build a scalable, efficient, and future-proof approach to product content management.
Accomplish more together
We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.
