All companies that create marketing content and manage brands in all aspects need to visualize their products for customers, bringing them “to life” with images, videos, or 3D visualizations, to name a few.
Digital Asset Management (DAM) systems have emerged to store, manage and provide access to all marketing-relevant information in the form of text, graphics, images and audiovisual information in a practical way.
In general, a centrally deployed DAM system is designed for the media-neutral storage, presentation and delivery of any form of media content. Whereas a PIM system handles product information, a DAM system processes digital assets. DAM enables the central, structured storage, organization and preparation of digital content such as videos, images, documents, audio files, 3D models and technical drawings. The controlled accessibility for employees within a company, contractual partners, external process participants and B2B customers who want to find and use the files in the DAM quickly, ensures an easy and secure solution for fast and efficient workflows.
Modern DAM systems are equipped with features such as open API interface, automatic metadata reading, automatic backups, duplicate cleanup, video and image editing functions, drag-and-drop import, media grouping, advanced filtering functions, quick search function, watermarking, shopping cart functions, direct website integration, external access, and role based access control.