Blog
Getting Ahead of the Game: How mediacockpit Helps
Manufacturers Comply with New AI Labeling Laws
The world of manufacturing and product communication is changing fast. It’s getting harder to tell the difference between content made by people and content made by AI. This is a big deal, because it can lead to misinformation and other harmful stuff.
That’s why policymakers and tech companies are getting serious about transparency and accountability through things like content labeling and watermarking.
At Bertsch Innovation, we’re helping companies stay on the right side of these changes. Our mediacockpit platform, which is a powerful combination of Product Information Management (PIM) and Digital Asset Management (DAM), is the perfect tool for tackling the complexities of new AI labeling laws.
The Challenge: The Global Shift Towards Watermarking
Governments around the world are exploring how to use watermarking to create a more trustworthy AI environment. AI watermarking is basically embedding an invisible, unique signal into content to show that it was generated by AI.
It’s a huge challenge for a manufacturer with thousands of products and endless digital assets.
How do you keep track of which photos or videos were created with AI? And how do you make sure the right labels get to every single sales channel?
The Solution: mediacockpit
mediacockpit isn’t just a PIM or a DAM; it’s a unified platform that acts as the central hub for all your product data and digital media. This is key to solving the AI labelling problem, especially since current watermarking techniques aren’t perfect—they can be manipulated and aren’t standardized across different systems.
“Our approach is simple: we see AI not just as a tool for creation, but as a catalyst for better data governance and compliance. As AI’s capabilities outpace legislation, manufacturers have a moral obligation to their consumers. Our solution provides the flexibility to meet the unique and evolving compliance needs of every market they operate in, turning a regulatory challenge into a competitive advantage.”
Carl Brenninkmeijer, Lead Strategic Partnerships and Sales, Bertsch Innovation The key advantages of mediacockpit
- A Single Source of Truth: mediacockpit provides a centralized place to manage all information about which product assets were created or changed with AI. This ensures everyone, from product development to marketing, is using accurate information.
- Flexible Data Models for Any Requirement: With mediapim, you can create custom data models and workflows. This lets you build specific attributes to track all the AI-related details, like the type of AI used, the creation date, or the specific labels required by different regulations.
- Workflow Automation for Compliance: The platform’s workflow and data quality management features are essential for staying compliant. We can create any workflow our customer needs. This lets you set up automated processes to make sure an AI-generated asset is properly reviewed and approved before it’s published. This helps reduce errors and ensures all content is labeled correctly from the very beginning.
- Seamless Multi-Channel Publishing: Once your assets are properly labeled, mediapublisher makes sure that information gets to every channel correctly. We manage what product(s), digital asset(s), and text(s) are going to what channel(s). Whether it’s your online shop, a digital marketplace, or a print catalog, mediapublisher can automatically transform data on the fly and distribute the right information—including those new AI labels—with just the touch of a button.
- Leveraging Technology to Your Advantage: Leveraging Technology to Your Advantage: As a forward-thinking platform, mediacockpit integrates with cloud services and models including OpenAI Chat GPT, Google Gemini and Imagen, Stability AI, DeepL, ClarifAI and more. With this best of breed approach, you can select the LLM, Model or service that works best for your use case.
- Data Security and Control: The system has configurable roles and permissions, so you can control who accesses and modifies product information and assets. This is crucial for maintaining data integrity and complying with regulations that require content traceability and security.
“As AI becomes an integral part of content creation, a centralized platform isn’t just a ‘nice to have’—it’s a critical component for risk management and brand integrity. With mediacockpit, we’re empowering customers to navigate a new era of digital automation and accountability with confidence, ensuring they can prove the origin and integrity of every piece of content they publish.”
Chris Turchin, CTO & Director Product Development , Bertsch Innovation In today’s complex world, having a solid and flexible system to manage your product information and digital assets isn’t a luxury—it’s a must. By using mediacockpit, manufacturers can confidently handle new AI labeling laws, ensure they’re compliant, and keep building trust with their customers.
Highlighted Whitepaper
ePaper: Strategic Product Content Management with PIM & DAM
How to Optimize Product Content Management for Long-Term Success: Discover how to streamline your workflows with PIM & DAM. Our white paper offers actionable insights and proven strategies to help you build a scalable, efficient, and future-proof approach to product content management.
Accomplish more together
We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.
