We are

Bertsch Innovation.

And we love what we do!

We provide mediacockpit, a Digital Experience Platform that unifies PIM and DAM in a single, centralized solution. For the automotive aftermarket, we offer AutomotivePIM — purpose-built software for managing product and media data at scale.

With over 25 years of experience and more than 1,300 successful projects, we bring deep practical expertise to every engagement. Product Information Management and Digital Asset Management aren’t just our core competencies — they’re what we do best.

What is PIM?

Some facts

founded in

~ 0

employees

projects

locations

> 20

partners

passion

Our Vision

The future belongs to companies that master their product content across every channel and market. As product portfolios grow in complexity, the cost of fragmented data and manual processes grows with them. Our vision is a world where organizations operate with full control and clarity — eliminating data silos, accelerating innovation and driving sustainable growth in an increasingly complex digital economy.

Our Mission

We help manufacturing, automotive and B2B companies transform raw product data into structured, reliable and scalable product content. By solving the complex challenges of product information and digital asset management, we give organizations the foundation they need to move faster and compete smarter. With our Product Content Management platform and deep industry expertise, we turn product complexity into a strategic advantage — and accelerate time-to-market in the process.

Our Goal

Our ambition is to be the Product Content Management platform that highly complex organizations rely on — setting new standards for how product content is structured, managed and scaled worldwide. By continuously evolving our platform and ecosystem, we give companies the foundation to grow with confidence and build long-term resilience.

Who We Are

Behind mediacockpit and AutomotivePIM is a team of specialists who have spent over 25 years at the intersection of technology and product data. From software development and solution consulting to customer success and sales, we bring together diverse expertise around a shared conviction: that well-structured product content is a competitive advantage — and we’re here to help our customers claim it.

Meet the Team