OnDemand Webcast

Driving Data Clarity in the Automotive Aftermarket: Mastering PIM & DAM for Global Product Communication

In the Independent Aftermarket (IAM), efficiently managing product information and digital assets is becoming a strategic cornerstone. Compliance with international exchange formats, while maintaining company-specific data models (TecDoc, AutoCare, Fraga), is essential.

So what challenges is the IAM facing? And how can a specialized Product Information Management (PIM) system help address them?

In this webcast, Sebastian Platz, Product Owner AutomotivePIM, and Carl Brenninkmeijer, Lead Strategic Partnerships & International Sales, will  answer all your questions around product information management in the IAM. They’ll introduce you to everything you need to know about AutomotivePIM (APIM), a solution developed specifically to meet the unique requirements of the automotive aftermarket. Learn how APIM helps companies optimize their product data strategies, streamline processes, and accelerate the creation of market-ready content.

Webcast Driving Data Clarity in the Automotive Aftermarket

What You Will Learn in This Webcast:

  • From Spare Part to Vehicle: The origin of IAM data and how it’s linked to vehicles

  • Make Smart Business Decisions: Harnessing Vehicle in Operation (VIO) data

  • Centralized Media Management: Organizing and storing digital assets like images, videos, and documents

  • Focus on Data Quality: Practical ways to ensure the quality of your product data

  • Flexible Export and Publishing Options: Distribute and publish content with ease

Watch the OnDemand Webcast now!

After submitting the form, you will be redirected to the webcast. In case you would like to watch the video again at a later time, you will also receive an email with the corresponding link.

Who Should Watch This Webcast?

The webcast is for manufacturers, suppliers, and distributors in the automotive aftermarket. You will learn how AutomotivePIM supports companies that manage complex product relationships and aim to serve international markets more efficiently. The platform offers a centralized, integrated solution for handling both product information and digital assets from a single source of truth.

Accomplish more together

We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.