Speak the language of your target markets, worldwide
Make use of your digital assets internationally in sales and marketing. With a PIM/MAM system, publishing your product data and media in different languages, regions and countries is done with ease. With your PIM and MAM, you can fully exploit the potential of global markets with minimal effort. Make your marketing campaigns more successful, optimize customer communication and use international sales channels more efficiently.
Internationalization of digital assets: Present in all markets via PIM & MAM
A powerful PIM/MAM solution should provide you with pre-translations and transform your product texts, product information and marketing texts into any desired language.
Thanks to its Unicode capability, there are no language barriers or limits, and a PIM/MAM system should also be able to map special typographic properties without any problems. For example, the support for right-to-left (RTL) read languages should not be missing. You should also be able to define variants for specific target markets. If, for example, different cultural or social characteristics exist in a target market, the communication in these regions can be adapted precisely.