The right data at the right time
Whether it’s a DAM or PIM software, you should use comprehensive rights management to efficiently and securely manage and use your digital assets. This allows you to assign different roles with individual access options and tasks to individual employees or departments within your company. In other words, you determine which employees can manage, edit and distribute specific content.
A typical use case:
Your internal sales team wants to keep an eye on competitive products. Since neither the graphics department nor the IT department need this information, only members of the sales team have access to these files. In the DAM/PIM software, competitor products are stored in a knowledge database, enriched with additional data and the product and price development of the competition documented. This means that your internal sales force always has all the information it needs to compare your own products with those of the competition. You can react immediately in the event of anomalies and innovations. The advantage: Your employees are not overwhelmed with an unstructured flood of data, but only receive relevant information. On this basis, they can quickly and efficiently accomplish their specific tasks.
Role Based Access Control (RBAC): Fast, efficient and secure access
The Role Based Access Control (RBAC) principle describes the free distribution of roles and rights in IT systems – in this case in DAM and PIM software. The role distribution can be flexibly set up and adapted as required by a defined super admin. For example, employees from IT, marketing and sales or product and project managers can be assigned different roles or access rights to perform their tasks in data creation, management and distribution. External employees, service providers or business partners can also access a DAM/PIM system with a special view. Offer your advertising and e-commerce agency, sales partners or suppliers, for example, access to certain databases of your company. Sensitive or irrelevant information is simply hidden, and the access rights required to complete the tasks are set up. Role-based access control (RBAC) makes a significant contribution to making internal and external business processes simpler, more efficient and more secure.