Targeted product communication designed to boost conversion rates requires a system landscape that effectively supports product content management, i.e., the creation, management, maintenance, and distribution of product content. However, when equipping your system landscape with product and communication-relevant software solutions such as PIM, DAM and CM systems, you should always make sure that these have an open architecture and can be connected to other systems and tools without great effort and, above all, seamlessly. After all, this is the only way to efficiently create product content and contextualize and deliver in real time. Software manufacturers have also recognized this necessity in recent years and have consequently developed systemic overall solutions for product content management.
Bertsch Innovation has also designed a one-stop solution for product content management with mediacockpit. The platform is characterized by a special system architecture that combines the disciplines PIM, DAM and CM under one user interface and enables the delivery of digital content in real time with an integrated syndication function. This allows you to simultaneously deliver product and brand messages to multiple channels and touchpoints with minimal resources, targeting your customers and increasing your conversion rate.