Digital Transformation

Digital Transformation: Simplify complexity through know-how and experience.

What does “digitalization” actually mean? This question is very answered differently, depending on your perspective. A corporate intranet? Social media profiles on relevant platforms? Customer management with CRM software? Marketing automation? Transforming painful, manual workflows into ergonomic online processes? Completely new digital business models? Connected production in the Internet of Things? 

As you can see, there is hardly an area that is not associated with digitalization. No wonder, then, that the management and organization of product informationdigital media and marketing & advertising collateral in a smart central repository is also assessed as an essential digitalization measure. And that with good reason. 


Our digital operating system: bespoke software and support for your digitalization strategy 

mediacockpit by Bertsch Innovation supports your organization in all aspects of a digital asset management strategy: data ingest, maintenance, translation, release, publishing and distribution. You and your project will benefit from the extensive experience of our digitalization experts. From hosting and operations to the joint development and implementation of the ideal digital asset management and publication processes, we – advise and accompany you on your path to an effective and sustainable digitalization strategy. 

Benefits of our digitalization services:

  • Reduce time and costs by efficient and ergonomic media search, accessretrieval and re-use 
  • Enable personalized media distribution with tiered access rights for customers, partners, and employees. 
  • Achieve sustainable competitive advantages by shortening time-to-market cycles 

Powerful and user-friendly tools for capturing and managing digital media increase their value substantiallyOur system for your assets: we help you achieve a 360-degree view of your digital media, product information and the related stakeholders and processes. 

medicockpit is your key to faster searches and more successful results when looking for images, text, video and multimedia. Search over everything or just in selected fields or drill down into results using facets and filters. The results provide a quick preview with all relevant actions and you can dive deeper into detailed results and representations as required. 

Do you have any questions about mediacockpit? Or are you looking for a competent software partner for your integrated publishing and marketing services? Our experts are happy to help!

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Further information on Bertsch Innovation solutions

Product Information Management (PIM)

Digital Asset Management (DAM)

Database Publishing

Electronic Catalogs

Product Data Classification