Successful digital selling is more important than ever before, and global competition is putting even more pressure on companies to promote their offerings in a timely, effective, and flexible manner across all channels. Marketing managers are always on the lookout for ways to create compelling experiences and stay one step ahead of the competition.
One thing is clear: pure product information is not capable of creating such an experience. At the same time, even the most beautiful product images or videos will not bring about a conversion if the context is missing. Therefore, it always comes down to the perfect combination of product data, advertising copy and media content – and this combination is different for every target group and every channel.
Serving these requirements is a very complex, challenging task, and hardly manageable without the right technology. As a product content management solution, mediacockpit combines state-of-the-art product information management and digital asset management and enables unique one-stop product content experiences by connecting all data points.