After all, creating effective product content is only half the battle. Product content only creates added value when it is made available at the individual touchpoints. The goal is not to address these touchpoints in isolation, but rather as a unit in the sense of omnichannel marketing, allowing the customer to be bound to the brand in a continuous process and to be led to the purchase decision. This is why a modern system landscape should always include a channel management solution.
A CM solution allows you to bundle all your systems used for content creation, as well as all marketing and sales channels available to your company, into one system and have your product and brand messages delivered automatically and channel-specifically. As a result, CM systems not only help minimize time-to-market, but also ensure the quality and consistency of the brand experience.
When equipping your system landscape, you should make sure that all your systems are seamlessly integrated, as this is the only way that product content can be efficiently created, contextualized, and delivered in real time. Software manufacturers have also recognized this necessity in recent years and have consequently developed systemic overall solutions for product content management, i.e. for the creation, administration, maintenance and distribution of product content.