Privacy Policy 

Please note: This page was pre-translated with help of machine learning. In the event of errors, the German language version of this page has precedence. 

1) Name and contact details of the data controller and the company data protection officer

Bertsch Innovation GmbH

Kronenstraße 25
70174 Stuttgart
Baden-Württemberg
Germany

Phone: +49 711 9688-160
Fax: +49 711 9688-1610

E-mail: info(at)bertschinnovation.com

Data Protection Officer:

Stefan Weißpfennig

Bertsch Innovation GmbH
Kronenstraße 25
70174 Stuttgart
Baden-Württemberg
Germany

Our company data protection officer can be reached at the above address or at datenschutz@bertschinnovation.com.

2) Collection and storage of personal data and the nature and purpose of their use

a) When visiting the website

When you access our website, the browser used on your terminal device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatic deletion:

  • Name of the retrieved file
  • Date and time of retrieval
  • data volume transferred
  • Message whether the retrieval was successful
  • Description of the type of web browser used
  • operating system used
  • the previously visited page
  • Provider
  • your IP address

The aforementioned data will be processed by us for the following purposes:

  • Ensuring a smooth connection of the website,
  • Ensuring a comfortable use of our website,
  • Evaluation of system security and stability, and
  • for other administrative purposes.

The legal basis for the data processing is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest follows from the purposes for data collection listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies as well as analysis and marketing services when you visit our website. You can find more detailed explanations in this privacy policy.

b) When using our contact form

For questions of any kind, we offer you the possibility to contact us via a form provided on the website. In doing so, it is necessary to provide your name, a valid e-mail address and the specific request so that we know from whom the request originates and in order to be able to answer it. Further information can be provided voluntarily.

The personal data collected by us for the use of the contact form will be deleted after completion of your request, unless another legitimation basis (e.g. a specific order) justifies further processing.

Data processing for the purpose of contacting us is carried out in accordance with Art.6 Para.1 lit.b DSGVO on the basis of your specific enquiry.

In order for you to send us an enquiry via the contact form, we require your consent to use reCAPTCHA. This is a function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). The main purpose of this function is to distinguish whether an entry is made by a natural person or improperly by machine and automated processing. The service includes the sending of the IP address, referrer URL (the address of the page from which the visitor comes), information about the operating system, cookies mouse movements and keystrokes, dwell time, user device settings (eg language settings, location, browser, etc.) and possibly other data required by Google for the service reCAPTCHA to Google.

The use of Google reCAPTCHA may also result in the transmission of personal data to the servers of Google LLC. in the USA. There is no general adequacy decision of the European Commission for the USA, which certifies an adequate level of data protection in the USA. By transferring your personal data, there is a risk that US authorities will access them and process them for their own purposes.

The legal basis for this processing and the transfer of your personal data to the USA is your consent in accordance with and Art. 49 (1) p. 1 lit. a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website via the UserCentrics fingerprint at the bottom left of our website

Further information about Google reCAPTCHA as well as Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

c) When using our newsletter

On our website there is the possibility to subscribe to a free e-mail newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

  • Name
  • First name
  • Salutation
  • E-mail address

In addition, the following data is collected during registration:

  • IP address of the calling computer
  • Date and time of registration

For the processing of data, your consent is obtained during the registration process and reference is made to this privacy policy.

If you commission us with the provision of services and provide us with your e-mail address, this may subsequently be used by us for the dispatch of a newsletter. In such a case, only direct advertising for our own similar products or services will be sent via the newsletter.

No data is passed on to third parties in connection with the processing of data for the dispatch of newsletters, with the exception of our dispatch service provider. The data is used exclusively for sending the newsletter.

The collection of the user’s e-mail address serves to deliver the e-mail newsletter. The collection of other personal data during the registration process serves to prevent misuse of the services or the e-mail address used.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The e-mail address of the user is therefore stored as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is usually deleted after a period of seven days.

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter. This also enables the revocation of consent to the storage of personal data collected during the registration process.

The legal basis for the processing of data after registration for the newsletter by the user is the existence of a consent of the user (Art.6 Abs.1 lit.a DSGVO). The legal basis for sending the newsletter as a result of the sale of goods or services is Art. 6 para. 1 lit. f in conjunction with § 7 para.3 UWG.

Use of the dispatch service provider “MailChimp”

The newsletter is sent using “MailChimp”, a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The email addresses of our newsletter recipients, as well as their other data described in these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, MailChimp may use this data to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and the presentation of the newsletters or for economic purposes in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to address them itself or to pass them on to third parties. For the USA, there is no general adequacy decision of the European Commission that certifies an adequate level of data protection for the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes.
We have concluded a “Data Processing Agreement” with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. You can view MailChimp’s privacy policy here.

Login data

To subscribe to the newsletter, it is sufficient to enter your e-mail address.

Optionally, we ask you to enter your first and last name. This information is only used to personalize the newsletter. Furthermore, we also ask you to optionally enter your date of birth, gender and industry. We only use this information to adapt the contents of the newsletter to the interests of our readers.

Statistical survey and analyses

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of MailChimp to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online call and data management

There are cases in which we direct newsletter recipients to MailChimp’s websites. For example, our newsletters contain a link with which the newsletter recipients can call up the newsletter online (e.g. in the event of display problems in the email program). Furthermore, newsletter recipients can subsequently correct their data, such as the email address. Likewise, the privacy policy of MailChimp is only available on their site.

In this context, we pointed out that cookies are used on the websites of MailChimp and thus personal data is processed by MailChimp, its partners and service providers used (e.g. Google Analytics). We have no influence on this data collection. For more information, please refer to the privacy policy of MailChimp. We would also like to draw your attention to the options for objecting to the collection of data for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European region).

Cancellation/revocation

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. With this, your consents to its dispatch via MailChimp and the statistical analyses expire at the same time. A separate revocation of the dispatch via MailChimp or the statistical analysis is unfortunately not possible.
You will find a link to cancel the newsletter at the end of each newsletter.

Legal basis Data Protection Regulation

In accordance with the requirements of the Basic Data Protection Regulation (DSGVO) applicable as of 25 May 2018, we inform you that the consent to the sending of email addresses is based on Art. 6 para. 1 lit. a, 7 DSGVO as well as § 7 para. 2 No. 3, or para. 3 UWG. The legal basis for this processing and the transfer of your personal data to the USA is your consent in accordance with Art. 6 para. 1 p. 1 lit. a) and Art. 49 para. 1 p. 1 lit. a) DS-GVO.

3) Disclosure of data

Your personal data will not be transferred to third parties for purposes other than those listed below.
We will only share your personal information with third parties if:

  • you have given your express consent in accordance with Art.6 Para.1 lit.a DSGVO,
  • the disclosure is necessary in accordance with Art.6 Para.1 lit.f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  • in the event that there is a legal obligation for the disclosure pursuant to Art. 6 Para. 1 lit. c DSGVO, as well as
  • this is legally permissible and required according to Art. 6 Para. 1 lit. b DSGVO for the processing of contractual relationships with you.

4) Cookies

We use so-called cookies in some areas of our website. Through such file elements, your computer can be identified as a technical entity during your visit to this website, in order to facilitate your use of our offer – also during repeat visits.

However, you usually have the option of setting your Internet browser so that you are informed about the occurrence of cookies, so that you can allow or exclude them, or delete existing cookies.

Please use the help function of your internet browser to obtain information on how to change these settings. We would like to point out that individual functions of our website may not work if you have deactivated the use of cookies.
Cookies do not allow a server to read private data from your computer or the data stored by another server. They do not harm your computer and do not contain viruses.

Unless specifically regulated below, we base the use of cookies on Art. 6 para.1 lit.f DSGVO. The processing is carried out to improve the functioning of our website. It is therefore necessary to protect our legitimate interests.

Cookie Opt-Out possibility

You are welcome to use the following website of the German Data Protection Council Online Advertising (DDOW) to opt out of cookies for the technical systems used for digital-based advertising: http://www.youronlinechoices.com/de/

For a specific Google Analytics opt-out, please refer to the next paragraph on Google Analytics in this statement.

5) Use of plug ins

5.1) Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site (e.g., to measure reach). The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. In connection with the use of Google Analytics, location data (information on the geographical position of a device or person) may be processed in addition to metadata and communication data (e.g. device information and IP addresses). Furthermore, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may be processed.

We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp();” in order to ensure anonymous collection of IP addresses (so-called IP masking).

A connection to the Google Analytics servers is only established once you have consented to the use of Google Analytics. Prior to this, no cookies from Google Analytics will be set on your device. The information collected by the cookies may be sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes.
The legal basis for this processing and the transfer of your personal data to Google in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website via the UserCentrics fingerprint at the bottom left of our website.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

You can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will then be set, which prevents the further collection of your data when visiting this website. This procedure is particularly recommended when accessing our site via mobile devices.

Deactivate Google Analytics

For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or http://www.google.com/intl/de/analytics/privacyoverview.html.

Google Third-Party Policy

FAQs about the Google Third-Party Policy can be found here

As well as the cooperation with third parties here

5.2 Google Ad Conversion

We use the Conversion Marketing Service to measure the success of advertising campaigns of Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

We use Google Ads to draw attention to our offer on other websites as well. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions.

In connection with the use of Google Ad Conversion, metadata and communication data (e.g. device information and IP addresses, browser information, cookie ID, date and time of visit, information about the operating system, referrer URL, web requests) are processed in particular. However, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may also be processed.

The data is transmitted to Alphabet Inc, Google LLC and Google Ireland Limited.

A connection with Google’s servers is only established once you have consented to the use of Google Ad Conversion on the service’s embedded button. Prior to this, no cookies are set by Google on your device. The information collected by the cookies is sent to a server in Europe, but there is a possibility that it will be sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes. To protect your personal data, we have concluded so-called standard contractual clauses (“SCC”) with Google. SCC are data protection regulations issued by the European Commission, the conclusion of which imposes legal obligations on the data importer, the implementation of which guarantees compliance with European data protection standards.

The legal basis for this processing and the transfer of your personal data to Google Maps in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website via the UserCentrics fingerprint at the bottom left of our website.

Below you will find the e-mail address of the data protection officer of the processing company: https://support.google.com/policies/contact/general_privacy_form.

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en-US

Click here to read the data processor’s cookie policy https://policies.google.com/technologies/cookies?hl=en-US

5.3 Google Fonts

We use Google Fonts from Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. This is a tag management system for managing JavaScript and HTML code snippets with which tracking, analysis, personalization and marketing performance tags and tools can be implemented. This serves the functionality of our website. Google Fonts are used without authentication and no cookies are sent to the Google Fonts API. If you have an account with Google, none of your Google account information is transmitted to Google while using Google Fonts. Google only records the usage of CSS and the fonts used and stores this data securely. You can find out more about these and other issues at https://developers.google.com/fonts/faq?tid=231550647513.
The legal basis for the processing is Art. 6 para. 1 lit. f). DS-GVO.

5.4 Leadforensics

For marketing and optimization purposes, this website uses products and services of the company LeadForensics (http://www.leadforensics.com). LeadForensics’s registered office is located at Communication House 26 York Street, London, W1U 6PZ United Kingdom. Lead Forensics obtains details of your organisation including telephone number, web address, SIC code, a description of the company. Lead Forensics will show the actual history of your visit to this website, including all pages visited and viewed by you and how long you spent on the site. Under no circumstances will the data be used to personally identify an individual visitor. If IP addresses are collected, they are anonymized immediately after collection. On behalf of the operator of this website, Lead Forensics will use the collected information for the purpose of evaluating your visit to the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The legal basis for the processing of your personal data is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a).

If you do not agree to this, you can object to the collection, processing and storage of data at any time with effect for the future by clicking on the following link: https://optout.leadforensics.com/?clientID=151497.

We would also like to point out that when using Leadforensics, users’ data may be processed outside the European Union in so-called third countries, which may result in additional risks for you.

5.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). You can find more information about reCAPTCHA under this privacy policy.

5.6 Google Maps

Bertsch Innovation GmbH integrates the maps of the “Google Maps” service of the provider Google and processes user data in this context. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://cloud.google.com/maps-platform.

We use the maps of Google Maps to show you the location of our company as well as the possible ways and possibilities to reach us.

In connection with the use of Google Maps, metadata and communication data (e.g. device information and IP addresses) as well as location data (information on the geographical position of a device or a person) are processed in particular. However, usage data (e.g. access to websites, clicks, access times), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may also be processed.

Please note that if you are using a mobile device, your location data settings on that device may also play a role in the amount of data collected.

A connection to the Google Maps servers is only established once you have consented to the use of Google Maps on the embedded button of the service. Prior to this, no cookies are set by Google Maps on your device. The information collected by the cookies is usually sent to a Google server in the United States of America (USA) and stored there. For the USA, there is no general adequacy decision of the European Commission certifying an adequate level of data protection in the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes. To protect your personal data, we have concluded so-called standard contractual clauses (“SCC”) with Google. SCC are data protection regulations issued by the European Commission, the conclusion of which imposes legal obligations on the data importer, the implementation of which guarantees compliance with European data protection standards.

The legal basis for this processing and the transfer of your personal data to Google Maps in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website via the UserCentrics fingerprint at the bottom left of our website.

Detailed information on data processing on Google Maps and the possibility of enforcing data subject rights against Google Maps can be found at: https://policies.google.com/privacy . Information on the possibility to object (opt-out) can be found at: https://tools.google.com/dlpage/gaoptout?hl=de Information on the settings for the display of advertisements can be found at: https://adssettings.google.com/authenticated

Google Tag Manager

For our website we use the Google Tag Manager of the company Google LLC. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the Google Tag Manager.

With Google Tag Manager, we can include and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record your activities on our website. But also buttons can be integrated via the tags. We use this function and have integrated our cookie banner of the company Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich via the Google Tag Manager. Usercentrics is responsible for setting cookies and helps us to organize them. By means of Usencentrics you can, for example, consent to the processing of your personal data and also revoke your consent. Information on the data processing of our cookies can be found in the relevant section of this privacy policy or by clicking on the fingerprint icon in the bottom left corner of the website.
The Tag Manager itself is a domain that does not set any cookies and does not store any data, but only serves as an administrator. In the account settings of the Tag Manager, we have agreed that Google receives anonymized data from us. However, this is only data about our use and usage of the Tag Manager and not your data. The Google Tag Manager itself does not process any personal data about you as a visitor to our website.

More information about Google Tag Manager can be found at: https://support.google.com/tagmanager/answer/9323295?hl=de

6) Social media

6.1 Facebook

Bertsch Innovation GmbH maintains an online presence in the social network “Facebook” and processes user data in this context. The service provider is Facebook Inc, 1601 Willow Road, Menlo Park, California 94025; Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland.
Bertsch Innovation GmbH uses Facebook to provide information about the company and to communicate via the network with the users active there. Furthermore, data may be processed through the use of Facebook for market research and advertising purposes. This is carried out, for example, on the basis of tracking, whereby, among other things, interest- or behaviour-related profiling or cookies may be used. However, remarketing and reach measurement are also used, for which purpose, for example, access statistics – which recognize returning visitors – are created.

In connection with the use of our online presence on Facebook and your use of Facebook, the following types of data may be processed: Inventory data and contact data (e.g. name, address, email, telephone number), content data (e.g. entries in online forms, use of the message function), usage data (e.g. access to web pages, clicks, access times), metadata and communication data (e.g. device information, IP addresses).

With regard to the data processing on our Facebook fanpage and through the Facebook plugin, Bertsch Innovation GmbH and Facebook Ireland are joint controllers according to Art. 26 DS-GVO. The legal basis for the processing of personal data is Art. 6 (1) or lit. f) DS-GVO. You can assert your data subject rights with Facebook directly as well as with us. The primary responsibility under the GDPR for the processing of Insights Data lies with Facebook and Facebook complies with all obligations under the GDPR with regard to the processing of Insights Data. You can find more information at the following link: https://www.facebook.com/legal/terms/page_controller_addendum

We, as the operator, do not make any decisions regarding the processing of Insights data and all other information resulting from Art. 13 DS-GVO, including legal basis, identity of the controller and storage period of cookies on user terminals.

For the transfer of data to Facebook, the standard contractual clauses of the European Commission apply with the addition of the Facebook EU Data Transfer Supplement, available at https://www.facebook.com/legal/EU_data_transfer_addendum.

Although according to the Facebook EU Data Transfer Supplement Facebook Ireland is the data controller, we would like to point out that it cannot be ruled out that the information collected by the cookies will be sent to a Facebook server in the United States of America (USA) and stored there. There is no general adequacy decision of the European Commission for the USA, which certifies an adequate level of data protection for the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes.

Please note that a linking of the data with further data (partly also on other devices) is possible. This risk exists in particular if you have a Facebook account and are logged in to Facebook. To avoid further data linking, we recommend that you log out of Facebook before visiting our company page.

The legal basis for this processing and the transfer of your personal data to the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time by sending us an email to datenschutz@bertschinnovation.com.

For more information, please see Facebook Ireland’s privacy policy, available at: https://www.facebook.com/about/privacy.

6.2 Twitter

Bertsch Innovation GmbH maintains an online presence in the social network “Twitter” and processes user data in this context. The service provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Bertsch Innovation GmbH uses Twitter to provide information about the company and to communicate via the network with the users active there. Furthermore, data may be processed through the use of Twitter for market research and advertising purposes. This is carried out, for example, on the basis of tracking, whereby, among other things, interest or behaviour-related profiling or cookies may be used. However, remarketing and reach measurement are also used, for which purpose, for example, access statistics – which recognize returning visitors – are created.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f) DS-GVO.

In connection with the use of our online presence on Twitter, the following types of data may be processed: Inventory data and contact data (e.g. name, address, e-mail, telephone number), content data (e.g. entries in online forms, use of the message function), usage data (e.g. access to web pages, clicks, access times), metadata and communication data (e.g. device information, IP addresses).

Please note that a linking of the data with other data (partly also on other devices) is possible. This risk exists in particular if you have a Twitter account and are logged in to Twitter. To avoid further data linking, we recommend that you log out of Twitter before visiting our company website.

Detailed information on data processing on Twitter, the possibility to object (opt-out) as well as the possibility to enforce data subject rights against Twitter can be found at: https://twitter.com/de/privacy. In Twitter’s privacy settings, you can personalise Twitter’s data processing and thus determine, for example, whether the service should tailor advertising to you and may also include other apps installed on your mobile devices in the personalisation. You can also set whether Twitter is allowed to evaluate your locations and use them for advertising purposes. Settings: https://twitter.com/personalization.
We would also like to point out that when using Twitter, users’ data may be processed outside the European Union in so-called third countries, which may result in additional risks for you.

6.3 Xing

Bertsch Innovation GmbH maintains an online presence in the social network “Xing” and processes user data in this context. The service provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, website: https://www.xing.de.
Bertsch Innovation GmbH uses Xing to provide information about the company and to communicate with the users active there via the network. Furthermore, data may be processed through the use of Xing for market research and advertising purposes. This is done, for example, on the basis of tracking, whereby, among other things, interest- or behavior-based profiling or cookies may be used. However, remarketing and reach measurement are also used, for which purpose, for example, access statistics – which recognize returning visitors – are created.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f) DS-GVO.

In connection with the use of our online presence at Xing, the following types of data may be processed: Inventory data and contact data (e.g. name, address, e-mail, telephone number), content data (e.g. entries in online forms, use of the message function), usage data (e.g. access to web pages, clicks, access times), metadata and communication data (e.g. device information, IP addresses).

Please note that a linking of the data with other data (partly also on other devices) is possible. This risk exists in particular if you have a Xing account and are logged in to Xing. To avoid further data linking, we recommend that you log out of Xing before visiting our company page.
Detailed information on data processing on Xing, the possibility to object (opt-out) as well as the possibility to enforce data subject rights against Xing can be found at: https://privacy.xing.com/de/datenschutzerklaerung.

6.4 LinkedIn

Bertsch Innovation GmbH maintains an online presence in the social network “LinkedIn” and uses other tools of the company (LinkedIn-Inside Tags, -Analytics and –Ads). User data is processed in this context.

6.4.1 Online presence

Bertsch Innovation GmbH uses the online presence of LinkedIn to provide information about the company and to communicate via the network with the users active there. The service provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, website: https://www.linkedin.com. Furthermore, data may be processed through the use of LinkedIn for market research and advertising purposes. This is carried out, for example, on the basis of tracking, whereby, among other things, interest or behaviour-related profiling or cookies may be used. However, remarketing and reach measurement are also used, for which purpose, for example, access statistics – which recognize returning visitors – are created.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f) DS-GVO.

In connection with the use of our online presence on LinkedIn, the following types of data may be processed: Inventory data and contact data (e.g. name, address, email, telephone number), content data (e.g. entries in online forms, use of the message function), usage data (e.g. access to web pages, clicks, access times), metadata and communication data (e.g. device information, IP addresses).
We would also like to point out that when using LinkedIn, users’ data may be processed outside the European Union in so-called third countries, which may result in additional risks for you.

6.4.2 LinkedIn Inside Tags

Bertsch Innovation GmbH uses LinkedIn Inside Tags, LinkedIn Analytics and LinkedIn Ads (together “LinkedIn Tools”) for the purpose of online marketing, including in particular the marketing of advertising space or the display of advertising and other content. The service provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland and LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, website: www.linkedin.com.
LinkedIn tools are used on the one hand to improve the quality of our website and its content. In this way, we learn how the website is used and can thus constantly optimize our offer. On the other hand, these tools can be used to display personalised advertisements on LinkedIn to visitors to this website.

For this purpose, we create user profiles that are stored by means of a file (so-called “cookie”). For this purpose, data is processed such as content accessed, websites visited (e.g. advertising identifiers, articles or videos viewed but also search terms), online networks used and likes or communication partners and technical details such as browser, computer system and details of usage times. If you have consented to the collection of your location data, this may also be processed.

The IP address of the user is stored in a shortened form using the available IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, no clear data of the users (such as e-mail addresses or names) are stored within the scope of the online marketing procedure, but pseudonyms. However, clear data can be assigned to the profiles, especially if the users are members of LinkedIn.
In principle, we only receive access to summarised information about the success of our advertisements. By means of conversion measurements, however, we can check which of our online marketing processes has led to a contract being concluded with us.

Although, according to LinkedIn, LinkedIn Ireland is the responsible party, we would like to point out that it cannot be ruled out that the information collected by the cookies will be sent to a LinkedIn server in the United States of America (USA) and stored there. There is no general adequacy decision of the European Commission for the USA, which certifies an adequate level of data protection for the USA. By transmitting your personal data, there is a risk that US authorities will access them and process them for their own purposes.

The legal basis for this processing and the transfer of your personal data to LinkedIn in the USA is your consent in accordance with Article 6 (1) sentence 1 a) and Article 49 (1) sentence 1 a) DS-GVO. You have the option to revoke your consent at any time. You can adjust your privacy settings for our website via the UserCentrics fingerprint at the bottom left of our website.

6.4.3 Basic information

Please note that a linking of the data with further data (partly also on other devices) is possible. This risk exists in particular if you have a LinkedIn account and are logged in to LinkedIn. To avoid further data linking, we recommend that you log out of LinkedIn before visiting our company page.
Detailed information on data processing on LinkedIn, the possibility to object (opt-out) as well as the possibility to enforce data subject rights against LinkedIn can be found at: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

7) Deletion of data

The data stored by us will be deleted as soon as they are no longer required for their intended purpose or you revoke your consent and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for reasons of commercial or tax law.

According to legal requirements the storage is carried out for 6 years according to § 257 Abs. 1 HGB (commercial books, commercial letters, etc.) as well as for 10 years according to § 147 Abs. 1 AO (commercial and business letters, documents relevant for taxation, etc.).

8) Data subject rights

You are entitled to the following data subject rights:

a) Right to information

You have the right to request confirmation from us as to whether personal data relating to you is being processed.

(b) rectification/deletion/restriction of processing

Furthermore, you have the right to demand from us that
• inaccurate personal data concerning you be corrected without delay (right to rectification);
• personal data concerning you are deleted without delay (right to erasure), and
• the processing is restricted (right to restrict processing).

(c) the right to data portability

You have the right to obtain personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transfer this data to another controller.

d) Right of withdrawal

You have the right to revoke your consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

(e) Right of objection

If the processing of personal data concerning you is necessary for the performance of a task carried out in the public interest (Article 6(1)(e) DSGVO) or for the protection of our legitimate interests (Article 6(1)(f) DSGVO), you have the right to object.

(f) Right of appeal

If you consider that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to other legal remedies.

9) Amendment of the privacy policy

We reserve the right to adapt this data protection declaration in the event of any changes to the legal situation, the service and the data processing. However, this only applies with regard to declarations on data processing. Insofar as user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users can regularly inform themselves about any changes in this data protection declaration.