When do I need a PIM system?
Every company that promotes and sells its products through various channels benefits significantly from a PIM solution. This applies particularly when the products have a greater number of variants or the product range is larger. As soon as international business is added, companies can no longer avoid purchasing a central data management system. Data silos, isolated and highly individualized processes prevent any operational efficiency. Not only do they cost a lot of time and money, but they also prevent companies from exploiting valuable synergy potentials between departments, locations and with different service providers.
The market for PIM solutions is as diverse as companies are different – there is a suitable system for every need. When selecting a system, it is important to not only use current requirements as a yardstick, but also consider the corporate strategy in particular. Are new product launches planned? Are new markets to be opened up? What are the expansion plans? Are there upcoming M&A activities? All these factors have a significant influence on the data model, providing even more reasons to rely on a PIM that is easily expandable and flexibly adaptable.
What else is important to consider when implementing PIM?
Implementing a PIM solution is usually not a technical challenge. The conception, clear planning and integration into the existing organization are the major tasks. Therefore, it is important to identify suitable implementation partners who have a lot of experience in these projects. The most important steps before a PIM implementation include:
- Definition of the processes
In order for a PIM system to be set up properly, the core processes must first be documented in detail – after all, it will later be the function of the new PIM solution to implement these processes efficiently.
- Identifying the requirements
The process landscape reveals the particular departments and responsibilities involved. In addition, there are the various output channels that are to be covered by the PIM – all these systems and people involved have their own expectations of the system, which must be documented and prioritized in a corresponding requirements matrix.
- Concept development
Based on the company-specific processes and the requirements of all data consumers and internal managers, an appropriate data model can be defined and transferred to the structure of the PIM system.
What are the technical requirements for a PIM implementation?
Thanks to modern software-as-a-service (SaaS) solutions, PIM can now be used simply via a browser. This eliminates the need for major investments in hardware, servers or storage space – you only pay for as much storage capacity and performance as is currently being used.