Whitepapers

The future of the Automotive Aftermarkets

Efficient data infrastructure with AutomotivePIM

ePaper Automotive Aftermarket APIM

Digitalization in the automotive aftermarket is advancing rapidly.

As a result, the demands are increasing:

  • Information needs to be available not only faster but also consistently high in quality.
  • This information must be tailored to meet the specific needs of various audiences.

  • The number of communication channels for distributing content is expanding, along with the interfaces required to deliver it. 

Delivering a Consistent Customer Experience Amid Complexity

To meet growing demands, creating a consistent, unified customer experience on a global scale is essential. This applies not only to external communication but also to internal processes. However, achieving full transparency requires well-organized and clearly structured data, systems, and processes.

Mastering the Complexity of Systems and Data

1. Challenges in Implementing an Organized System Structure

Establishing a structured, organized system landscape is complex and presents several challenges for companies:

  • Diverse system requirements:Each system comes with its own unique needs that must be addressed.
  • Meticulous interface planning: Integrating and designing interfaces between these systems requires thorough, detailed planning.

2. External Pressure and Growing Complexity

Along with internal challenges, external pressures are rising:

  • Increase in vehicle models and parts: The growing number of models and spare parts leads to a significant increase in data.
  • Rising complexity of data relationships: Mapping and managing these complex relationships is becoming more difficult, requiring robust solutions.

Overcoming these challenges is essential to maintain order and transparency within the system.

Competition and Market Fragmentation

The increasing competition between OEM and IAM markets is further complicating the landscape, resulting in a highly fragmented data environment that requires powerful solutions.

The Solution: A Comprehensive Product Information Management System

A comprehensive product information system that connects suppliers, dealers, and workshops while managing relevant data is essential for achieving market transparency. This is where Bertsch Innovation’s AutomotivePIM comes in. The system offers a complete view of the automotive aftermarket, enabling seamless end-to-end transparency. 

Are you ready to future-proof your company and tackle the challenges of the automotive aftermarket?

Accomplish more together

We believe in the value of collaboration and exchange. This applies both to our customer projects, from which we generate many valuable insights for our product development, and to our growing partner network, with an extensive range of which we support our customers in their digitization.