Ultimately, the aim is to continuously optimize all elements of the customer journey. This includes the product content itself as well as the individual process steps of a purchase decision. Each of these process steps carries the risk of bouncing, meaning that minimizing the number of steps up to the checkout must be considered. At the same time, it is important that product communication is consistent in each of these process steps and keeps consumers engaged.
It requires perfect control of all touchpoints, the delivery of optimal product content at each of these interaction points, and continuous monitoring of user behavior at these individual points in the customer journey – which brings us to the final step of the perfect product experience: